A Guide to Developing An Online Events Strategy

The events industry had to move to the digital space because of the coronavirus pandemic. Luckily, the transition from physical to digital was relatively easy. Technological innovations made it possible, such as video conferencing. However, the events industry still had to navigate through a tricky environment, so the process of setting up an online event must be simple.

One year later, online events became the craze as the pandemic still raged on. Attending an online event is like any in-person event since all you need is an event link to join. But It's a different story if you're the one hosting the event and have no personal experience.

This article lists down the essential steps to take if you're hosting an online event.

Set the Event's Schedule

Don't you hate it when you want to go to an event, but your schedule doesn't match your availability? For this reason, you need to make sure that the event takes place at a convenient time for your audience. Also, for this reason, you need to make sure you advertise the event way before the scheduled date. Also, the event itself needs to be just the right duration. If you go overtime or plan a very lengthy event, your audience might lose interest and easily sign off from your event.

Promote the Event

If you want to attract more people, you'll need to spread the word. That means generating hype surrounding the event and saying essential information such as the date and time. You can market your event through online platforms like social media or other channels, such as your website.

Utilise the Right Platform

Online events can be conducted on various platforms, so find the perfect one. Many platforms differ in terms of available and usable features. Now the question is, where do you start? However, it would be best to do this very early on to look at different possible platforms for your event.

Orient Your Speakers

If you're inviting other speakers to your event, you need to brief them about everything. It would be best if you thoroughly discussed your expectations and goals with them to avoid any misunderstanding.

Keep Your Audience Engaged

The event is for the attendees, so engagement is a must. After all, an event wouldn't be an event without an audience. Unfortunately, it can be tricky to stay engaged throughout the event. The easiest way to do so is by connecting with them effectively. Instead of reaching out to a group of people, you should make them feel like you're speaking to them directly. As long as you keep the audience's best interests, your event will go off without a hitch.


Planning an online event is no easy task. The steps mentioned above provide general guidance and help you plan your event. However, managing all aspects of your live streaming event can be very stressful, especially the technology. So many things can go wrong during a live stream.

Cole Studio provides top-quality services for event live streams in Wollongong. With our professional gear and experience, your live stream event will be stress-free and successful. We also offer various media solutions, such as photography and videography. Contact us today to learn more!

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